Sunday, 28 February 2016

Art of Persuasion - Ideas


I picked the word Negative Space, as I think it's an interesting concept to sell the idea of nothing or just space. I thought of products I could show negative space as and thought of fashion adverts, particularly adverts created by Boohoo.com, that sells women's clothing and an image of how a woman should be and how she should look - I want to make the woman in to negative space, to primarily show to a female audience that the way you look is a blank canvas and you can put whatever you want there - but also show the male gaze theory - Mulvey, to show that these fashion adverts also present a negative message, due to the secondary target audience which is males as specificed in the male gaze theory, men are spectators and only think a woman's body is to be looked at.


My plan is to take a photograph with a female model and a natural background, and in post (possibly photoshop) remove the woman from the frame, here is a mock up of my plan:


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