Poster

At the beginning of this project we decided as a group that Georgie would be in charge of the advertising campaign which we originally decided would be a website, promotional posters, mugs shots, teasers, police style interviews with the characters and interviews of the cast and crew including behind the scenes photos - I believe that due to the MARS project and the week after when Georgie was off sick may have set her behind with the workload which is why the website wasn't created. As for the character and crew interviews I think they weren't created as we started rushing towards the final weeks and only had the actresses for 2 hours on one day so there wouldn't have been enough time. Georgie gave me the drawings and asked me to make them into posters, I believe this was because of she felt stressed with being behind on her blog and sketchbook, which I was fine with as I wanted them to be done so we would complete our brief. The drawings were not what I expected, Georgie took about 3 weeks to give me the final copies of the drawings so I assumed that there would be more detail - we had discussed that the drawings should be in a court - traditionally styled like court room artists to show that the characters we effected by the crime one of them had committed. I was a little disappointed and worried as there was no way for an audience to assume that these were in a courtroom as they were just drawings of the characters. 

I wanted a traditional typewrite font style for the title and found these two fonts that I liked. I like the serifs as it suggested a more mature theme but is also easy to read. I asked Georgie and we both agreed on the second font as it was less known. 

For this version I duplicated the font and made a shadow - but I think it it looks too bold and doesn't look serious enough. 

I don't like this poster as posters aren't typically landscape and it doesn't look like it's in a court. I need to edit the two images together and try to draw something to make it look like a court room. 

I had to draw a stand quickly to add to a 'court room' set, which I think helps the audience think that the drawing is set in a courtroom. I like that the images are shown to be binary oppositions. Lila is shown to be smaller as she is weaker, Dawn is shown to be bigger as she is stronger.

I dislike the red font as it stands out too much and contrasts with the blue as red and blue are advancing colours.

I dislike the blue as I think it blends in too much as the blue hues are complimentary.

I dislike the grey font as it blends in too much.

I think the black font shows how serious the film is and stands out. Also the positioning of the font doesn't distract the audience from the drawings, also the alignment allows the audience to read from left to right and top to bottom. 

I added additional fonts to make it more professional shown in my research of poster analysis. The sans serif font is easy to read and doesn't take away the attention from the title. 

I moved the date underneath the title as it stood out too much and now it looks better and aligns well with the other fonts. 

I added a grey fingerprint over the title to add to the idea of 'Caught' and signify to the audience the theme of crime. 

Final piece - I am happy with the outcome of this poster considering it is the last few days before hand in, however I was a little disappointed with the drawings. To improve I think they would need to be set in a court which would make that clearer to the audience and to set the genre for the film itself. I would also spend longer looking and experimenting into different fonts and font placements on the poster itself. I think what let this part of the project down most was the time management, therefore in the future I would make sure that there was time set aside to create the advertising campaign rather than rushing at the last minute.