Quick cuts, matches with pace of song, a lot of movement from both camera and models, possibly handheld as some of the angles of the camera are unconventional.
Lens flares - summer, multiple models - feels like montage of friends at a festival - selling fashion without prices and unconventional selling techniques.
Slowpaced, not much in the background - focus is on models - colours stand out - colour graded?
slow paced - narrative base with couple at beginning and the 'party', close up of top/trousers/bags/shoes/accessories .
Feels more focused on the clothes and how they look, less about narrative, background is plain - focuses more on models. A lot of movement with both camera and models.
Poster conventions:
- central alligned
- plain background
- white / black font
- font needs to be easy to read - possibly sans serif
- mid shots of models
Advert conventions:
- match pace of song - change of pacing
- handheld cinematography
- movement of cinematography and model
- close ups of specific clothing items/accessories
- plain/simple background
- sell the lifestyle - not the clothes
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