I filmed out in a park to get a natural feel to the piece, similar to those in the boohoo.com adverts I looked at in my research. My plan was to use multiple models for this piece, however friends were unavailable leading me to only have one model. I think the shoot went well, the model felt more comfortable with herself after I had told her it didn't matter what she looked like as my plan was to rotoscope her out and just leave a silhouette which gave a more relaxed vibe and matched the boohoo.com adverts well.
I don't have much experience with rotoscoping, the last time I rotoscoped I used photoshop and drew out every single frame (which took forever), it was suggested to me that I use After Effects to rotoscope as it tends to do most of the work for you. I struggled in the beginning with the tools and how best to use them, I found in the beginning that After Effects couldn't 'guess' where my image was going to next, until about halfway through this, it began helping me more. I problem I hadn't anticipated was that I had crossfaded and changed the opacity which allowed the model to appear twice on the screen. Rotoscoping took forever, at roughly 30 seconds After Effects didn't want to continue, so I decided to export the 2nd half of my piece and then put them back together in Final Cut Pro, after viewing the first half, I hated it. It's not smooth and I continually missed lots of pieces. The process took too long and the final piece did not give the idea justice.
During the shooting, my model suggested a hashtag - popular on social media and what some fashion adverts are doing, so I used the #NegativeSpace.
This is my final poster, I incorporated the idea of black and white shown in some of the adverts and also my initial idea. I think this works well, and portrays my message of how I feel about the male gaze theory and what women's fashion adverts do to women. My relationship with fashion magazines and adverts mirrors that of
Janice Winship’s ‘I felt a simultaneous attraction and rejection towards
women’s magazines. On the one hand, finding pleasure in escapist qualities and
appreciating it’s popularity, but also feeling a strong sense that in order to
be feminist, one must reject the construction of womanhood put forward by
popular women’s magazines’.
Screenshot taken from advert
Taking the whole model out left a silhouette that didn't look like a woman making a hashtag symbol with her hands - no detail.
Red is too harsh and bright - doesn't adhere to conventions of print adverts looked at in research
Black is too dark - hard to read.
Grey is too light and hard too read.
Two toned grey - easier to read than before, but still hard for audience to read quickly.
Blue - too bright and doesn't link with anything in background.
Nude - blends in too much
White - stands out but unable to read over face
Easier to read now, red distracts audience and the hashtag is too light
Red still distracts audience - leads audience's eye to bottom of page first instead of central alignment.
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